PLAY WITH
YOUR AUDIENCE

Gaming is now the number one source of entertainment for Gen Z and Gen Alpha and Immersive Technologies are yielding unprecedented engagement. To reach new audiences, you need to play with them.

SCROLL

REAL-TIME SPATIAL STREAMING.

The Round is a SaaS tool for real-time spatial streaming, enabling developers and immersive studios to deliver high quality, infinitely scalable real-time animations on demand across all XR projects and games, freeing you from the limitations of data heavy animation files.

HOW DOES IT WORK?
Our proprietary protocol lets you deploy and store spatial content reliably and dynamically at up to 120 frames per second with broadcast quality AV sync to an unlimited audience anywhere in the world.
  • STREAM

    Using any motion capture system, The Round's protocol synchronises, compresses, encodes and encrypts 3D motion and audio data in real-time for transmission at 120 frames per second.
  • DISTRIBUTE

    The Round Distributor is a cloud-based SaaS middleware that enables you to create, manage, access and licence unlimited libraries of 3D animation data from anywhere immediately.
  • PLAY

    The Round Player is a plugin for real-time 3D engines and runtime virtual environments that decodes your animation data in real-time for on-demand playback. Currently available for UE5.
PROUD TO HAVE
WORKED WITH

EE BAFTA British Academy of Film and Television AwardsHavas Group LogoEE LogoAl Arabiya logoBalich Wonder Studio LogoTarget3D Motion CaptureUniversity of California Riverside logoUniversity of California Irvine LogoSir Matthew Bourne's New Adventure Dance Company logoIvan Michael Blackstock Altruviolet logo

WHO ARE WE?

The Round is a ground-breaking studio dedicated to innovation in entertainment, fusing eight years of Augmented Reality (AR), Virtual Reality (VR) and multiplayer gaming technical experience with a background in live performance, philosophy and fine art.

We develop innovative creative tech experiences services for IP holders and brands, helping them engage new audiences across Fortnite and all spatial computing platforms.

WHAT DO WE DO?

We offer innovative creative tech development services for IP holders and brands, helping them reach new audiences across Fortnite and all immersive digital platforms.

SELECTED PROJECTS

Liam Payne x EE BAFTA

The world's first live concert in mobile Augmented Reality (AR) with One Direction's Liam Payne for the EE BAFTA Ceremony with HAVAS.

Delivered using The Round's proprietary streaming tool, the project achieved over 30 thousand downloads and 15 million social media impressions.

Traplord x Fortnite

Ivan Michael Blackstock's Olivier Award-winning production, TRAPLORD, delves into the themes of mental health and masculinity through the lens of the Black male experience.  This innovative collaboration aims to deepen the connection between offline and online audiences, crafting a seamless, immersive world that extends beyond the stage.

Al Arabiya News

For their report on the Metaverse, Al Arabiya used The Round's streaming tool to broadcast live in Augmented Reality (AR) using a Ready Player Me avatar of their reporter.

Producers captured the report from various global locations using The Round's custom mobile AR app.

Romeo + Juliet VR

Sir Matthew Bourne's New Adventures Dance Company tour the world with their award-winning work.

We developed a ground-breaking AI-powered Virtual Reality (VR) app enabling audiences to step into the rehearsal room and perform on the Sadler's Wells stage.

alt:

In partnership with the University of California, Irvine's Transformative Play Lab, the University of California, Riverside, Shovels & Whiskey, and funded by Epic Games.

alt: was a global-scale Augmented Reality (AR) app that enabled users to collect and construct alternative histories through the geo-location of virtual artefacts.

The Triple Threat

To put The Round's live motion and audio data streaming tool to the ultimate test, we worked with three leading London performers: one opera singer, one ballet dancer, and one actress, to devise a virtual performance that could be streamed into any application. including games, Virtual Reality (VR), Augmented Reality (AR) and spatial tools, like the Apple VisionPro.

>> SOME PROJECTS <<

LIAM PAYNE x EE BAFTA

The world's first live
Augmented Reality concert

TRAPLORD x FORTNITE

The Olivier Award-winning
show enters Fortnite

ROMEO & JULIET VR

Internationally renowned dance,globally accessible

FLUF LIVE STREAM

Live interactive Q&A with a
cartoon bunny NFT in AR

Alt: Augmented Reality research and development University of California Epic Games The Round

ALT:

Global scale mobile Augmented Reality story hunter app

TRIPLE THREAT LIVE

Live AR performance featuring dance, opera & theatre

COMING UP

HOW DO WE WORK?

Multiplayer game environments and immersive spatial computing platforms are becoming as critical to connecting with audiences for tomorrow as video and social are today.

Our team will work hands on with you and the project’s stakeholders to deliver an experience that is artistically and technically innovative, exploiting the trends and mechanics of native platforms to maximise reach, while prioritising your IP and brand’s integrity. As a studio, our approach is structured to adhere to our three pillars:

Interactive
gameplay

Enhance customer engagement, creating a deeper connection. Compelling audiences to be part of the narrative. Our experience in live immersive and interactive theatre and multiplayer gaming enables us to develop gameplay mechanics and interactions that compel audiences.

Visual
excellence

We are experts in premium quality, performance ready avatar creation and world-building. Our background in fine art, sculpture and 3D design ensure that we build experiences that are truly breath-taking for your audiences.

Cultural
relevance

We strive to create experiences not campaigns, with artistic integrity, inclusive design and creative innovation. We are proud to be a progressive company with leadership who work to ensure that artistry and contemporary culture sit at the core of everything we do.

SUPPORTED BY

COMING UP

THE ROUND
STREAMER

Developed with grant funding from Innovate UK and backed by leading Metaverse and Web3 VCs, The Round Streamer is a revolutionary cross-media 3D motion and audio data streaming solution. The proprietary tech enables live performance capture streaming within virtual environments.

ROADMAP
2021

Proof-of-concept live AR concert with Liam Payne, EE, BAFTA

Q3 2022

Global broadcast quality distribution ✔️

Launch of Web 3.0 AR dApp
Q4  2022

Release Web 3.0 marketplace

Release v.1 SaaS distribution pipeline

Q1/2 2023

Token Launch & The Round DAO

AR headset integration
Q2/3 2023

Interoperability across open Metaverse platforms

Interactive AI character generation

2024

To infinity and beyond 🚀


ROADMAP
2021
Proof-of-concept live AR concert with Liam Payne, EE, BAFTA
Q2 2022

Genesis NFT drop, build community and generate content fund 

Launch of Web 3.0 AR marketplace
Q3 2022
Launch inaugural season of Genesis Venue

Launch community channels

Q4 2022
Token launch 
Launch independent venues
Q1 2023
Launch The Round Location-based stages

Launch community venue DAO

2023

Interoperability across open metaverses

AR headset integration